Statement of Intent
Product 1:
I intend to
use the ages 16-25 C1 to E target audience to tell the narrative of the music
video as they would be culturally aligned with the story. I have chosen to set
the video in the current time period because it is engaging for the 16-25 age range
demographic. One way I have done this is by the characters in the video wearing
modern clothes and by using props such as an IPhone as this is what people in
that demographic wear and use. The briefs genre is Pop music – a genre that has
always been popular amongst my chosen demographic. The song that I have chosen
belongs to the afro-pop genre unlike the usual dance-pop songs that are being
listened to today. By breaking this convention, it will allow me to engage with
a wider range of my target audience. I will aim to achieve this by using an unorthodox
style of editing, using an array of effects that portray a enjoyable and
vibrant environment. For example, to convey confusion and dilemma for the main
characters situation I will use an effect where the RGB is a frame behind the
actual clip to give a glitchy effect. I also intend to further relate to my
audience by having my characters wearing clothes that are the same C1 to E 16-25-year
olds will be interested in. I will give a sense of branding through the use of
the Sony Music logo to show how the new artist is part of a big label now.
Product 2:
For the
website, I intend to use a very vibrant design to portray the artists
personality. I will put the artists name (Yung Dave) at the top of the page in a
Monoton font to keep consistency with the branding of the artist. In order to appeal
to 16-25-year olds, I will use a combination of popular conventions that other
pop artists use who also have similar audiences. These are conventions such as
main page revolving round an image of the performer and also having social media
links that would typically link to the artists social media profiles. My
linking page will be to tour dates, music and the bio of the performer. I will
also be portraying the institution (Sony) by displaying the logo around the
website.
