NEA Research Part 1 - History of Music Videos

LEARNING OBJECTIVES

• K: The requirements for each of the briefs set by OCR.
• U: How to approach the chosen brief, including writing the statement of intent.
• BAT: Choose a brief and start planning what to write in the statement of intent.
• CO: Use media terminology (all areas of the theoretical framework) in your written and verbal communication.

I have chosen the Brief 4 Music Video and Online.

I have chosen this because it is the one area that i know well when it comes to music. 

- What skills do you already have that can help you produce your chosen media texts?

One of the skills that I have is I am good at editing videos. For example, I am able to add the right transitions such as the dissolve, the fade etc at the right time. Also i can choose different camera shots to use that will illustrate the meaning of the media texts. 

- What skills do you intend to develop whilst working on your media texts?

During the development i want to improve my use of mis-en-scene by choosing various locations and adding different props to the video to make it more meaningful to the lyrics and the whole song. Furthermore I want to develop my use of graphics in the video to emphasise the mood of the track.

When was the first Music Video created: 

The first "music videos" as we think of them were produced by The Beatles in 1965. 

First pop video:
At 12:01am on August 1, 1981, history was made when MTV, the first 24-hour video music channel, launched onto our television sets and literally changed our lives with the birth of the music video. The first video ever played on the network was quite ironic — "Video Killed The Radio Star" by The Buggles.

Most viewed Music video on youtube:
1. Despacito – Luis Fonsi ft. Daddy Yankee (6,035,212,641 views)
2. Shape of You – Ed Sheeran (4,032,875,943 views)
3. See You Again – Wiz Khalifa ft. Charlie Puth (3,303,629,967 views)

MTV:
MTV is an American pay television channel owned by Viacom Media Networks and headquartered in New York City. 
Created :1 August 1981, New York City, New York, United States

VH1: 
VH1 is an American pay television network based in New York City owned by Viacom. 
Founded : 1985

Vevo:
An American multinational video hosting service founded on December 8, 2009, as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI.

Most influential Music Videos:
1 Thriller - by Michael Jackson - December 2, 1983
2 Sledgehammer – by Peter Gabriel - April 25, 1986
3 Subterranean Homesick Blues - by Bob Dylan - a film clip in 1965
4 Here It Goes Again - by Ok Go - 2006
5 Strawberry Fields Forever - by The Beatles - 30 January 1967
6 Smells Like Teen Spirit - by Nirvana
7 Bohemian Rhapsody – by Queen