My Mood Board

Brief 4 Music Video and online
One, three minute music video
Content must be suitable for broadcast on streaming sites such as YouTube and age appropriate for young adults from the age of 16
One homepage and one linked page
Cross-media production target audience a fun-loving 16–25 year old mass market demographic


In this task I'll explore different types of images, fonts and colours to use in my Music Video.  I shall be looking at different connotations and how these affect the way my target audience might view the target audience. By creating this mood board I will also be exploring creative ways to present my work.


Mood Board for Music Video


Mood Board for Website
This helped define my product because it enabled me to understand the schemes and branding that I will use that will be clear branding across the set products for the video it will be a RYB colour scheme to represent the bright culture and social background  of the artist. For the website it will be more of a purple and white colour scheme as it will show the culture and the buoyancy of the artist is. I will be using a few close up shots that will be use when the artist is singing. For example there will be a scene where the artist grabs the camera and the video transitions into his face. This is in addition to mid shots and long shots to show the scenery and background while the artist walks across. I will use serif fonts in the productions as it will look more casual and will be preferred by the 16-25 year old demographic. I will try to use intertextuality to add comedy to the music video. Im likely to use the Male Gaze in my production as it is stereotypically used in the pop genre of music.